![]() In a context of national strain, this advertising resulted in a widespread success. In 1938 Temmler started commercializing Pervitin and, wishing to compete with Coca-Cola, entrusted Mathes & Son, an advertising agency, with its marketing strategy. Based on military archives and interrogations of Theodor Morell, Hitler’s doctor, he revealed how a whole nation became dependent on Pervitin. First intending to write a novel on the abuse of drugs in Nazi Germany, he ended up conducting research that would offer a whole new understanding of warfare tactics during Second World War. Since then, the topic remained overlooked until 2015, when Norman Ohler published Der Totale Rausch, translated in English as Blitzed: Drugs in Nazi Germany. ![]() Norman Ohler, the author who shed light on Pervitin consumptionĪs Pervitin was legal, it was broadly advertised in Germany, with billboards strewn throughout the capital from 1938 until its regulation in 1941, when its consumption became more obscure. ![]() Considered as an energy-booster, its consumption was perfectly legal until 1941. While methamphetamine in crystalline form was produced for the first time in Japan, Pervitin was developed by Fritz Hauschild and patented in Germany in 1937, by the Temmler group. Indeed, it is said to spark a great enthusiasm, as well as a feeling of confidence and omnipotence. While those effects would already represent sufficient tactical reasons to distribute this drug among soldiers, its psychological influence also made it very valuable. Throughout the war, the Germans consumed Pervitin, a methamphetamine, which produces higher energy, while reducing sleep needs and hunger. ![]() This article will address how drugs played a pervasive role in the success and failure of Nazi Germany, from the breakthroughs in Poland to the defeat of the regime. These drugs were used as a strategic tool in both camps throughout the Second World War for their invigorating and exciting effects. However, there is one more trick to consider: performance-enhancing drugs. The Wehrmacht would not leave anything to chance. Indeed, everything was accurately calculated, from the weight of the firearms to the offensive timings. This has been traditionally attributed to its technological superiority and optimisation, as well as its innovative strategies. ![]() Its military efficiency has since then been a leitmotiv of history studies. From 1939 to 1945, the Third Reich astonished Europe with its Blitzkrieg on all battlefronts. ![]()
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